PUBG maker sues mobile clone, Apple, Google for copyright infringement

Screenshot comparisons like these do make <em>Free Fire</em> look very similar to <em>PUBG</em>.
Enlarge / Screenshot comparisons like these do make Free Fire look very similar to PUBG.

Shortly after the 2017 release of PlayerUnknown’s Battlegrounds (PUBG), creator Brendan Greene publicly aired his exasperation at just how many developers were releasing shameless clones of the game’s then-unique battle royale concept and how hard it was to stop those copycats. Now, PUBG‘s Korean publisher Krafton has filed a lawsuit against one PUBG clone it says has engaged in “rampant, willful copyright infringement” of the popular game.

In the lawsuit, Krafton alleges that mobile hits Free Fire and Free Fire Max “extensively copy numerous aspects of Battlegrounds, both individually and in combination.” Those games attracted over 100 million daily users at the end of 2020, according to the lawsuit, and brought in the majority of Singaporean publisher Garena’s more than $2 billion in revenue for that year.

Krafton also makes Apple and Google party to the suit for listing the infringing game in their mobile app stores and for ignoring a recent request to take them down. In addition, Google is allegedly liable for hosting YouTube videos showing Free Fire‘s infringing gameplay on its service.

Look and feel

Proving copyright infringement in games can be difficult, as we recently discussed when looking at a wave of Wordle clones on the iOS App Store. While the specific “expression” of a game’s audiovisual elements (i.e., its overall “look and feel”) can be copyrighted, gameplay mechanics and general ideas are usually not protected under US law (though there can be exceptions when many gameplay features are copied directly and in concert).

Krafton’s lawsuit thus goes into great detail laying out specific and general elements of PUBG that it says are illegally copied in Free Fire. That includes everything from weapons and weapon attachments to armor, clothing, equipment, backpacks, and even “the overall choice of color schemes, materials, and textures.” PUBG‘s unique building designs also come into play, because, the lawsuit says, “although buildings have been used in prior games, the façades and layouts of the buildings in Free Fire are strikingly similar to those in Battlegrounds.”

Krafton also notes the similarities between the maps in the two games, both of which feature “a graveyard, a port with shipping containers and a crane, a Southeast Asia coastal village, a shooting range, a small village, a farm, an airstrip, and a trestle bridge leading to a large adjacent island, among others.” PUBG‘s in-game village of “Pochinoki” is even mimicked by a village in Free Fire named “Pochinok,” the lawsuit says.

The maps in the two games aren't identical, but they sure are similar.
Enlarge / The maps in the two games aren’t identical, but they sure are similar.

Even allusions to PUBG‘s famous “Winner Winner Chicken Dinner” victory message can be signs of copyright infringement, according to the lawsuit. In Free Fire, the game displays a roast chicken on screen for a winning player, allegedly showing that “Garena copied Krafton’s expressive use of a chicken dinner theme to designate victory where other depictions could have been used to inject joy and whimsy into a game upon winning.”

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