Nike Virgil Abloh The Codes c/o Architecture Miami Art

In just a couple of weeks time, a flock of brands and art lovers will travel down to South Beach to participate in Miami Art Week. Sportswear brands will be chiming in on the festivities, one being Nike which has just announced its all-new “Virgil Abloh: The Codes c/o Architecture” exhibition.

The four-day experience — which is executed alongside VA Securities and will run from December 1-December 4 — pays homage to the late designer’s legacy and his culture-shifting partnership with the Swoosh, and will highlight the methodologies that were vital to his creative identity. “Virgil and Nike thrived together because he understood the brand’s role as a cornerstone of culture while Nike understood the importance of truly supporting creatives and their visions,” says Shannon Abloh, the Chief Executive Officer and Managing Director of Virgil Abloh Securities. “This beautiful four-day experience at Miami Art Week will honor their legacy together and champion both Virgil’s open-source methods and his genuine commitment to collaborating with and inspiring others.”

Its various programs that are associated with Abloh’s Codes — his methodological principles — which are designed to be referenced to all mediums, products and spaces. In addition, The Codes exhibition will mark as the official debut of the Off-White™ x Nike Terra Forma: the first original Nike sneaker designed from scratch by Abloh and Nike designers in 2022 that is slated to launch in December.

In other news, Nike recently announced its collaborative SOULGOODS Dunk High range.

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