Houzz launches integrated email marketing tool 


PALO ALTO, Calif. – Houzz Inc. expanded the features of Houzz Pro with the launch of its Email Marketing Tool – an all-in-one business management and marketing software for remodeling and design professionals. With the new tool, home remodeling and design pros can quickly and easily create, send, and track analytics for newsletters, company updates, and other communications using customizable pre-built templates.

“We are excited to provide an easy-to-use email marketing tool in Houzz Pro, empowering pros to stay top of mind with leads and clients, increase engagement and build their brand,” said Alon Cohen, Houzz co-founder, and president. “We heard from our community of industry professionals that they wanted an easy way to keep in touch with clients who often become repeat customers and to nurture leads until they are ready to move forward. Houzz Pro email marketing helps pros do all of this easily and within one software platform.” 

With Houzz Pro Email Marketing, home building, remodeling and design professionals can select a pre-designed email template with themes like newsletters, thank you notes, holiday greetings, promotions and more, or create an email design of their own. Once a template is selected, the pro can personalize it by dragging and dropping content including photos, company logo, text and social media links. Email Marketing is part of the Houzz Pro CRM suite of tools, so pros can build their target email lists from the lead and client contacts already in the Houzz Pro lead manager, then send the email directly through Houzz Pro. Houzz Pro provides performance analytics including opens, clicks and unsubscribes to help pros optimize future sends. The tool is available to Houzz Pro Essential and Ultimate subscribers in the U.S. and Canada.

The software is available in more than 10 countries across North America, Europe, Asia and Australia. Subscription packages, priced to fit any budget or team, also include estimates, invoicing, lead management and business management tools. Pros can learn more and get started at houzz.com/pro. The Houzz Pro app is available on iOS and Android devices.

 



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