EMBLEM Developments announces new in-house sales team | RENX

EMBLEM Development

(Image courtesy: EMBLEM Development)

EMBLEM Developments, Canada’s standout design-forward residential developer, recently announced their latest exciting step towards offering a full suite of comprehensive real estate services. Kash Pashootan, EMBLEM’s Chief Executive Officer, proudly introduced the company’s new in-house sales team, consisting of Alex Leung and Steve Cicekian, earlier this week.

Pashootan states, “We underwent an extensive process to identify two senior leaders who would be more than just great salespeople. Steve and Alex have built long-standing relationships with the sales community by being genuine, honest and attentive. These are traits that were really important to us. We will be providing our agent network with a consistent EMBLEM experience which will be based on direct access at launches, access to senior leadership of the firm and the EMBLEM+ program that recognizes sales excellence.”

This news has created a buzz in the industry; not surprising as EMBLEM has been very hands-on with everything they’ve done since day one, with attention to detail being paramount to the organization. Being well-capitalized and having some of the industry’s top talent working at the firm, EMBLEM has been one of the most talked about success stories in the residential market. They have a very active pipeline and will be bringing approximately 2,800 suites to market in 2022.

Last September, cranes rose above Hamilton’s 1 Jarvis, and in October, they rose at Mississauga’s Artform. These highly anticipated developments are joined by EMBLEM’s Capital Park, a new community of design-forward mid-rise apartment buildings undergoing construction in Ottawa. This new development is moving quickly, with three buildings being completed this year and the fourth building in 2023.

Of course, we couldn’t complete this list without mentioning Arte. Set to become a monument of contemporary luxury in Mississauga, the Arte community has gained a lot of momentum and attention in the industry, with its record sales of 90% in 3 weeks and construction commencing in Q1 of 2022.

“The EMBLEM brand is the most important thing to us – that’s our reputation,” says Pashootan. “That means a long-term view with everything we do and never letting short-term profits compromise on what we are building.”

“We felt that it was time to push this commitment further, providing customers with direct access to EMBLEM itself,” Shamil Jiwani, EMBLEM’s Vice President of Investments. “Since our inception, we have been hands-on with relationships with our customers.”

Alex Leung and Steve Cicekian to head the EMBLEM sales team

The trust and security that develops from meaningful dialogue and face-to-face connections is something that only comes from skilled and practiced hands. Therefore, it’s no surprise that EMBLEM is delighted to have the notable Alex Leung and Steve Cicekian head their sales team as Vice President of Sales & Marketing.

Alex Leung comes to EMBLEM with over 14 years of sales and marketing experience, with expertise in pre-construction residential developments. Prior to joining the team at EMBLEM, Alex held multiple leadership positions at Great Gulf and SmartCentres – two of the largest real estate development firms in Toronto and Vaughan – including Vice President of Sales and Management, as well as Broker of Record.

“EMBLEM is a tidal wave that has come in and is sweeping everyone off their feet. I am so excited to be part of this team, championing these stunning developments – with not only attention to detail but also attention to design at its forefront, EMBLEM has an “it factor,” and it’s obvious to everyone.” – Leung, 2022

Steve Cicekian holds 9 years of experience in pre-construction condos and has successfully launched many successful mixed-use projects with a total sales volume of close to $4 billion. Prior to joining EMBLEM, Steve held the position of Vice President at Baker Real Estate, where he managed numerous large-scale accounts.

“I have been very intrigued by EMBLEM for some time now. You can tell right away that there is something different about them and how they think. They are not trying to be different; they just are. EMBLEM’s attention to every detail in a community’s development is something that really speaks to me. I can point to any number of things and say, ‘this is why people want to live here.” – Cicekian, 2022

EMBLEM’s new internal sales team signals an important new step for this development juggernaut and speaks to their forward-thinking attitude. The next few years will be an exciting time as the company continues to grow as one of Canada’s top firms.


EMBLEM Developments is one of the fastest growing real estate development companies in the GTA, with a focus on developing high-rise residential buildings. EMBLEM Developments’ current development portfolio consists of over 4,200 residences representing $2.6 billion of development value.

Design is in EMBLEM’S DNA. There is no substitute for great design. It is the single most important factor in how we feel about our home; it determines how we live our lives, how we interact with our loved ones, and how we rejuvenate. Great design creates a feeling of connection to one’s space — an intangible feeling that is the most significant achievement a developer can deliver to their buyer. The EMBLEM team is comprised of experienced professionals in Construction, Development, Finance, Marketing and Customer Care who are able to execute the EMBLEM vision from theory to final product.

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