Bradford in shirt deal with ex-player’s East Bowling firm

BULLS have announced a partnership with Bradford firm Metalcraft Europe and MC Builders Merchants that will see the latter’s branding feature on the back of the 2022 home and away playing jerseys of John Kear’s side

Based in East Bowling, Metalcraft and MC Builders Merchants are headed up by former Bradford Bulls back-rower Nathan Varley, who also played for Oldham RLFC.

The local firm specialise in stainless steel fabrications, precision engineering, building, construction and have recently opened MC Builders Merchants.

Both companies fabricated the new dugouts when the Bulls returned to Odsal Stadium in May.

Bradford Bulls’ Commercial Director Joe Pitts said: “We are delighted Metalcraft Europe and MC Builders Merchants have joined the growing portfolio of businesses that are backing the Bulls.

“We have a great relationship with Nathan and the team and have been working closely with them following our return to the city.

“Their branding will be placed on the lower rear of the very popular 2022 playing shirts and we are looking forward to working with them to the mutual benefit of each other.”

Metalcraft Europe managing director Varley, said: “We are delighted to be involved with Bradford Bulls, the club has a great heritage and a very bright future under the current director’s control.

“As a local, and having played myself for Bradford Northern then Bulls, the club have always had a special place in my heart.

“Everyone at Metalcraft Group wish Bradford Bulls great success for 2022-2023 season.”

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