Adelaide Building Consulting could sue over potential copyright breach

An Adelaide construction company could take legal action over a potential copyright and trademark infringement of its logo by the Australian Premier Leagues.

The A-League and W-League were this week brought under the one umbrella in a “A-Leagues” rebranding that came with a freshly minted logo.

But the logo bears a striking resemblance to that of Adelaide Building Consulting.

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While there are no similarities in colour, both logos have a circle in the bottom left alongside a thick backslash used to represent the letter ‘A’.

Sydney Morning Herald reports that the company’s managing director Timothy Rogers has been flooded with messages, including from a number of lawyers offering their services.

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Adelaide Building Consulting underwent a rebranding of its own a year ago and doesn’t want to change logo again, according to the publication.

Rogers did not rule out taking legal action when talking to SMH.

“It’s a bit funny, it’s an odd situation. As for our position, we aren’t sure what we are going to take,” Rogers said.

“I would assume we would have some dialogue with the A-League to see what their position is.”

“We have to look at our position because we don’t want people to think we followed them. We don’t want that repercussion.”

He added that it’s a “bizarre” situation and that the A-Leagues logo is “essentially the same”.

APL declined to comment to the publication when asked about the similarities.

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